Helvetica

I thought the film was an eye opener. I realize that a movie about a typeface probably can't get very interesting, so I suppose the film was well done.

I never knew how much Helvetica was used, in fact, I had never heard of it until we started this course. It is weird to think that the same typeface we used to make our compositions in project 2 is all over the place. I guess it just goes to show how diverse something as simple as type can be.

The one thing I didn't like about the film was how confused I felt when it was complete. Because it interviewed individuals who loved or hated this typeface, I am now unsure whether or not to use it in my work. Before the film I really like Helvetica, for there are so many variations in weight that you can create a lot of contrast, yet still have unity. However, I do not just want to be 'another one of those designers' that uses a typeface because it is a "default." This type is used because it is so legible, a valid argument corporations use when using Helvetica. For this same reason, designers have found it very useful. Until there is another typeface that is so simple and readable, myself, and the rest of the world, will continue to use it.