I found the paragraph that states "a logo should not literally describe the clients business; a logo is an identifier. Many clients would like their logo to describe every aspect of their company. It is problematic, however, and may lead to restraining identity. The logo is a signpost that identifies the company and reflects its attitudes and values" to be extremely helpful with the current project. I was having trouble being too focused on what each program does exactly and trying to incorporate that into a logo, rather than simplifying everything we do into an logo that can be understood by anyone.
I really liked how the comic explains why humans are so interested in comic books. I never really thought about how we can see ourselves in a cartoon character, something that has so little features, but it is true. Because of the lack of identity, we can create our own. Just like we could see birds, fish, and dogs in anything after our visual concepts symbols, we can see the human in hundreds of objects, for we focus on ourselves every day.
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