Wednesday, February 25, 2009
Sunday, February 22, 2009
Book Covers
Concept Statement
The Internet is a network through which we can connect with friends, loved ones, business partners, and even strangers. Learning how to use it safety can stretch your possibilities of connecting with others, allowing you to experience the warmth from friends and family, even when they are a thousand miles away. With this series, learning new communication applications is fun and simple, so simple in fact, even your cat can have its own web page!
To Suggest
To suggest that using the Internet can be easy
To suggest that Internet applications are fun with safety precautions
To suggest that the Internet can serve as a form of communication
To suggest a playful environment
To Suggest a want to learn
To suggest the everyday/familiar
To suggest the joy and pleasure from Internet communication
To suggest simplistic pleasures
Text in Motion
After watching ungodly amounts of youtube videos, these are the conclusions I have drawn:
1. Make sure your text can stand alone without music. I saw many videos there were very boring until I turned on the sound. If the text doesn't work without sound, then nothing is really working.
2. There was a lot of text just appearing on screen. The more successful animations were those that showed the text enter and leave. This was done in many ways, but the most memorable was when they were moved off screen by the images.
Ex. When the things were bumped off by new text or spun in through an animation
3. There were a lot of horizontal and vertical push and pull entrances, so not doing too many of those would make it more unique.
4. Sometimes the scene never stopped moving, making the text very hard to read. This could have been from the quality of the video, but I had to struggle to read every word. Making a short pause on each word was helpful.
5. I especially liked when the text reflected the vibration of a word. Also, having 3D letters that could be viewed from all angles was different than most videos.
6. Size contrast of words and letters kept my attention.
7. Turning the text into image, like in Catch Me If You Can, was very unique.
Out of the 30 top movie entrances, my favorite were Thank You for Smoking, Euro Trip, and Catch Me If You Can.
Thank You for Smoking and Euro Trip had a lot of similar qualities, in that they both incorporated the text into a the movie theme. However, there are also many differences.
Catch Me If You Can:
-uses simple graphics that don't distract from the text
-incorporated the simple lines from the text into the moving image (ex. has the figures enter and leave from them)
-brings in simple graphics, like an airport sign, that tie into the movie theme
-zooms in an out onto the same text, making a different image (nice transition)
-the text becomes image (part of the letters are replaced to make a graphic)
-size relation
-simple color transitions that relate to the music
-text is revealed
Thank You for Smoking:
-angled type in motion (moving slow enough to read)
-panning from one location to another, rather than entering and exiting
-text becomes image
-uses several typefaces, but they all fit with a type of cigarette package
-color of text fits with the background
-zooms in and out, yet it never shows white space. You always feel zoomed in on a cigarette product
Eurotrip:
-text is incorporated into airline themed graphics
-great size contrast-zooms in and out to read both
-has 3D flipping of images
-angled type entrances
-graphics behind the main image are usually moving
-incorporates the credits in with the airline text
-simple colors
1. Make sure your text can stand alone without music. I saw many videos there were very boring until I turned on the sound. If the text doesn't work without sound, then nothing is really working.
2. There was a lot of text just appearing on screen. The more successful animations were those that showed the text enter and leave. This was done in many ways, but the most memorable was when they were moved off screen by the images.
Ex. When the things were bumped off by new text or spun in through an animation
3. There were a lot of horizontal and vertical push and pull entrances, so not doing too many of those would make it more unique.
4. Sometimes the scene never stopped moving, making the text very hard to read. This could have been from the quality of the video, but I had to struggle to read every word. Making a short pause on each word was helpful.
5. I especially liked when the text reflected the vibration of a word. Also, having 3D letters that could be viewed from all angles was different than most videos.
6. Size contrast of words and letters kept my attention.
7. Turning the text into image, like in Catch Me If You Can, was very unique.
Out of the 30 top movie entrances, my favorite were Thank You for Smoking, Euro Trip, and Catch Me If You Can.
Thank You for Smoking and Euro Trip had a lot of similar qualities, in that they both incorporated the text into a the movie theme. However, there are also many differences.
Catch Me If You Can:
-uses simple graphics that don't distract from the text
-incorporated the simple lines from the text into the moving image (ex. has the figures enter and leave from them)
-brings in simple graphics, like an airport sign, that tie into the movie theme
-zooms in an out onto the same text, making a different image (nice transition)
-the text becomes image (part of the letters are replaced to make a graphic)
-size relation
-simple color transitions that relate to the music
-text is revealed
Thank You for Smoking:
-angled type in motion (moving slow enough to read)
-panning from one location to another, rather than entering and exiting
-text becomes image
-uses several typefaces, but they all fit with a type of cigarette package
-color of text fits with the background
-zooms in and out, yet it never shows white space. You always feel zoomed in on a cigarette product
Eurotrip:
-text is incorporated into airline themed graphics
-great size contrast-zooms in and out to read both
-has 3D flipping of images
-angled type entrances
-graphics behind the main image are usually moving
-incorporates the credits in with the airline text
-simple colors
Tuesday, February 17, 2009
Greetings to the Children of England
"I can truthfully say to you all, that we children at home are full of carefulness and courage. We are trying to do all that we can to help our gallant sailors, soldiers and airmen. And when peace comes, remember, it will be for us, the children of today to make the world of tomorrow a better and happier place."
-Princess Elizabeth and Princess Margaret October 13, 1940
This was broadcast on the BBC Children's hour. Princess Elizabeth, age 14, was speaking to the British children, mainly those of Commonwealth, who had been excavated abroad about life back in England. The speech was made at the height of the Battle in Britain, and was broadcast to both the Children of Empire and to the United States.
It is clear that the speech is targeted towards children, for it is broadcast by a child and continuously encourages the viewers that "us children" will make a difference. Though the speech is talking about the unpleasant experiences that many children have had to face, it also emphasizes the hopefulness of the future and the help that they have received so far.
Emphasized words or phrases:
All
Carefulness and Courage
Home
We
Us
Tomorrow
Pauses:
The most prominent pause is between each word in the phrase "gallant, fearless, soldiers and airmen." This is probably due to the younger audience.
There is also a long pause after "it will be for us," emphasizing the hope for the future situation of the children of England.
Tone:
The whole tone of the speech is very calming and friendly, Princess Elizabeth makes you feel secure, even in the turmoil. Furthermore, at the end of the speech you can picture Princess Margaret joining her sister and holding hands to wish the children goodnight and good luck.
Full Speech:
http://www.telegraph.co.uk/news/newstopics/theroyalfamily/4590836/First-speech-of-Princess-Elizabeth-the-future-Queen-to-be-broadcast.html
You can listen to the entire speech at this link. It tells more background about the situation of the time.
Queen Elizabeth II
Elizabeth II (born 1926) became queen of Great Britain and Ireland upon the death of her father, George VI, in 1952. She was a popular queen who was also respected for her knowledge of and participation in state affairs.
Elizabeth II was born on April 21, 1926, in London, the oldest child of the Duke of York and his wife, Elizabeth. Her father became King George VI, of Great Britain and Ireland in 1936 when his older brother Edward VIII abdicated the throne. Elizabeth married Philip Mountbatten in November 1947, and they had four children - Prince Charles, Princess Anne, Prince Andrew, and Prince Edward.
Elizabeth II is one of the longest-reigning British monarchs ranking behind Victoria (who reigned over the United Kingdom for 63 years), George III (who reigned over Great Britain for 59 years), and James VI (who reigned over Scotland for 57 years).
WWII:
Within two months, World War II broke out. She and her younger sister stayed at Balmoral Castle, Scotland, from September to Christmas 1939, until they moved to Sandringham House, Norfolk. In May 1940, they moved to Windsor Castle, where they stayed for most of the next five years. There was some suggestion that the two princesses be evacuated to Canada, where they, along with their parents, would have lived at Hatley Castle in British Columbia. This plan never came to fruition; to the proposal, Elizabeth's mother made the famous reply: "The children won't go without me. I won't leave without the King. And the King will never leave."[20] The children remained at Windsor, where they staged pantomimes at Christmas, to which family and friends were invited, along with the children of Royal Household staff. It was from Windsor that Elizabeth, in 1940, made her first radio broadcast during the BBC's Children's Hour, addressing other children who had been evacuated from the cities.
-Princess Elizabeth and Princess Margaret October 13, 1940
This was broadcast on the BBC Children's hour. Princess Elizabeth, age 14, was speaking to the British children, mainly those of Commonwealth, who had been excavated abroad about life back in England. The speech was made at the height of the Battle in Britain, and was broadcast to both the Children of Empire and to the United States.
It is clear that the speech is targeted towards children, for it is broadcast by a child and continuously encourages the viewers that "us children" will make a difference. Though the speech is talking about the unpleasant experiences that many children have had to face, it also emphasizes the hopefulness of the future and the help that they have received so far.
Emphasized words or phrases:
All
Carefulness and Courage
Home
We
Us
Tomorrow
Pauses:
The most prominent pause is between each word in the phrase "gallant, fearless, soldiers and airmen." This is probably due to the younger audience.
There is also a long pause after "it will be for us," emphasizing the hope for the future situation of the children of England.
Tone:
The whole tone of the speech is very calming and friendly, Princess Elizabeth makes you feel secure, even in the turmoil. Furthermore, at the end of the speech you can picture Princess Margaret joining her sister and holding hands to wish the children goodnight and good luck.
Full Speech:
http://www.telegraph.co.uk/news/newstopics/theroyalfamily/4590836/First-speech-of-Princess-Elizabeth-the-future-Queen-to-be-broadcast.html
You can listen to the entire speech at this link. It tells more background about the situation of the time.
Queen Elizabeth II
Elizabeth II (born 1926) became queen of Great Britain and Ireland upon the death of her father, George VI, in 1952. She was a popular queen who was also respected for her knowledge of and participation in state affairs.
Elizabeth II was born on April 21, 1926, in London, the oldest child of the Duke of York and his wife, Elizabeth. Her father became King George VI, of Great Britain and Ireland in 1936 when his older brother Edward VIII abdicated the throne. Elizabeth married Philip Mountbatten in November 1947, and they had four children - Prince Charles, Princess Anne, Prince Andrew, and Prince Edward.
Elizabeth II is one of the longest-reigning British monarchs ranking behind Victoria (who reigned over the United Kingdom for 63 years), George III (who reigned over Great Britain for 59 years), and James VI (who reigned over Scotland for 57 years).
WWII:
Within two months, World War II broke out. She and her younger sister stayed at Balmoral Castle, Scotland, from September to Christmas 1939, until they moved to Sandringham House, Norfolk. In May 1940, they moved to Windsor Castle, where they stayed for most of the next five years. There was some suggestion that the two princesses be evacuated to Canada, where they, along with their parents, would have lived at Hatley Castle in British Columbia. This plan never came to fruition; to the proposal, Elizabeth's mother made the famous reply: "The children won't go without me. I won't leave without the King. And the King will never leave."[20] The children remained at Windsor, where they staged pantomimes at Christmas, to which family and friends were invited, along with the children of Royal Household staff. It was from Windsor that Elizabeth, in 1940, made her first radio broadcast during the BBC's Children's Hour, addressing other children who had been evacuated from the cities.
Sunday, February 15, 2009
Jakob Trollback
One of the first points Trollback mentions is that design in a language, and one of the only languages that does not have to be spoken to be understood. By simply feeding the imagination and creativity by leaving things out and storytelling, design can be understood by a wide array of people, for it gets them thinking and keeps them engaged.
The second point Trollback made was that through they work mostly in television and films, if an idea does not work on paper, it will not be considered. I found this interesting because lots of times when working in Flash, I want to jump right in and forget about how else it may be presented. However, by just starting with a storyboard on paper, we are foreced to consider how an idea can be translated between mediums.
My two favorite video examples that Trollback showed was the Discovery Times and CBS. The Discovery Times video, with just simple juxtaposition of words and pictures, was very moving. It demonstrated his point that "you can engage people with very little means." This was also the idea behind Court TV's poster promotions place throughout the city. I liked the CBS video because it showed more of the thought process behind the scenes. From thinking about news coverage of positive America, to setting the mood, and finally to the strength of the logo and the tying phrase "We Are...", everything was brought together in a successful end product.
Finally, a few key points that Trollback made that stuck with me are as follows:
-Boch=Helvetica: never had 1 unnecessary note
-When trying to sell yourself, you need an elevator page: one that gets in there and grabs them
-Step out of your own mind frame and think about how others will view your product
-Make sure they understand how to get them from one point to another
The second point Trollback made was that through they work mostly in television and films, if an idea does not work on paper, it will not be considered. I found this interesting because lots of times when working in Flash, I want to jump right in and forget about how else it may be presented. However, by just starting with a storyboard on paper, we are foreced to consider how an idea can be translated between mediums.
My two favorite video examples that Trollback showed was the Discovery Times and CBS. The Discovery Times video, with just simple juxtaposition of words and pictures, was very moving. It demonstrated his point that "you can engage people with very little means." This was also the idea behind Court TV's poster promotions place throughout the city. I liked the CBS video because it showed more of the thought process behind the scenes. From thinking about news coverage of positive America, to setting the mood, and finally to the strength of the logo and the tying phrase "We Are...", everything was brought together in a successful end product.
Finally, a few key points that Trollback made that stuck with me are as follows:
-Boch=Helvetica: never had 1 unnecessary note
-When trying to sell yourself, you need an elevator page: one that gets in there and grabs them
-Step out of your own mind frame and think about how others will view your product
-Make sure they understand how to get them from one point to another
Monday, February 9, 2009
Sunday, February 1, 2009
Revisements
Concept Statement
The Internet is a network through which we can connect with friends, loved ones, business partners, and even strangers. Learning how to use it safety can stretch your possibilities of connecting with others, allowing you to experience the warmth from friends and family, even when they are a thousand miles away. With this series, learning new communication applications is fun and simple, so simple in fact, even your cat can have its own web page!
Books
Facebook for Dummies
MySpace for Dummies
Internet Privacy for Dummies
Audience Persona
Sue is a 52-year-old schoolteacher at Westbrook High in Arizona. She is constantly nagging her students to turn off their cell phones, IPods, and laptops during her English course. Sue has never been much into reading textbooks, for she enjoys a book with an enticing storyline, like her Nora Roberts romance adventure novels. However, she has recently been feeling her age, for each year her students seem to be into some new piece of technology.
She has mastered the basics of her school computer, like e-mail and solitaire, but she is looking for something that can allow her to connect with other avid book readers. However, being the money saver that she is, she does not want to fly out to the yearly English teachers conference in New York, not to mention the endless chit chat that she would have to go through to find someone with her same interests. Furthermore, she wants a way to communicate with her son Erik, a 7th year student at the University of California, that never seems has the money to pay his phone bill.
Recently however, Sue has been hearing a lot on Channel 5 news about Internet hackers, identity theft, and Internet stalkers that are gaining access through people putting personal information on social networks. This makes her nervous for her students and herself. However, being the independent woman that she is, Sue does not want to ask her son, students, or co-workers for help navigating the internet or social networks safely, she would rather read a textbook before doing such a thing.
Lucky for her, one day while she was doing a simple Google search on her lunch break, she came across an Amazon.com link to a series of books on Internet safety and social networks for ‘dummies.’ After reading the blurb listed, she found them to be quit unlike a textbook, with a simple format, humor, and independent navigation. That night, after seeing that the public library did not carry these books, she went to borders and picked her own copy.
To Suggest
1. To suggest that using the Internet can be easy
2. To suggest that Internet applications are fun with safety precautions
3. To suggest that the Internet can serve as a form of communication
4. To suggest a playful environment
5. To suggest a complex network
6. To Suggest a want to learn
7. To suggest the everyday/familiar
8. To suggest the joy and pleasure that will come form communicating through the Internet
9. To suggest simplistic pleasures
The Internet is a network through which we can connect with friends, loved ones, business partners, and even strangers. Learning how to use it safety can stretch your possibilities of connecting with others, allowing you to experience the warmth from friends and family, even when they are a thousand miles away. With this series, learning new communication applications is fun and simple, so simple in fact, even your cat can have its own web page!
Books
Facebook for Dummies
MySpace for Dummies
Internet Privacy for Dummies
Audience Persona
Sue is a 52-year-old schoolteacher at Westbrook High in Arizona. She is constantly nagging her students to turn off their cell phones, IPods, and laptops during her English course. Sue has never been much into reading textbooks, for she enjoys a book with an enticing storyline, like her Nora Roberts romance adventure novels. However, she has recently been feeling her age, for each year her students seem to be into some new piece of technology.
She has mastered the basics of her school computer, like e-mail and solitaire, but she is looking for something that can allow her to connect with other avid book readers. However, being the money saver that she is, she does not want to fly out to the yearly English teachers conference in New York, not to mention the endless chit chat that she would have to go through to find someone with her same interests. Furthermore, she wants a way to communicate with her son Erik, a 7th year student at the University of California, that never seems has the money to pay his phone bill.
Recently however, Sue has been hearing a lot on Channel 5 news about Internet hackers, identity theft, and Internet stalkers that are gaining access through people putting personal information on social networks. This makes her nervous for her students and herself. However, being the independent woman that she is, Sue does not want to ask her son, students, or co-workers for help navigating the internet or social networks safely, she would rather read a textbook before doing such a thing.
Lucky for her, one day while she was doing a simple Google search on her lunch break, she came across an Amazon.com link to a series of books on Internet safety and social networks for ‘dummies.’ After reading the blurb listed, she found them to be quit unlike a textbook, with a simple format, humor, and independent navigation. That night, after seeing that the public library did not carry these books, she went to borders and picked her own copy.
To Suggest
1. To suggest that using the Internet can be easy
2. To suggest that Internet applications are fun with safety precautions
3. To suggest that the Internet can serve as a form of communication
4. To suggest a playful environment
5. To suggest a complex network
6. To Suggest a want to learn
7. To suggest the everyday/familiar
8. To suggest the joy and pleasure that will come form communicating through the Internet
9. To suggest simplistic pleasures
2/2
Bruce Mau, born in Sudbury, Ontario in 1959, studied at the Ontario College of Art and Design. In 1980 he joined a design group Fifty Fingers. He later joined Pentagram, only to help found Public Good Design and Communications a year later. After this career step, he left to establish his own studio, Bruce Mau Design, where he is currently the creative art director. Mau has held many teaching and advising positions at Universities of Art, Design, and Architecture. Furthermore, he has received many awards, including the Chrysler Award for Design Innovation and the Toronto Arts Award for Architecture and Design. He is recognized for his “innovation in identity articulation, research and conceptual programming, print design and production, environmental signage, and exhibition and product design.
As creative director of Bruce Mau Design, he is in charge of “business strategies, brand identities, exhibits and environments, retail concepts and programs, videos and on-line projects, product inventions, and marketing and communications campaigns.” They focus on suiting customer’s needs in a manner that will allow them to sustain in the future. Before his current business, he worked for Zone Books and I.D. magazine. With Bruce Mau Design, he has done work with 11th Hour, MTV, the Museum of Modern Art, Nokia, and many more. Mau is important to us because he helps companies for an identity for the future.
Mantra:
Begin Anywhere.
I chose this because I always have trouble finding a starting place, and get stressed out when I don’t have a solid idea from the beginning. I think that if I just learn to focus on one idea at a time, no matter what it might be, I can find more opportunities in my work.
As creative director of Bruce Mau Design, he is in charge of “business strategies, brand identities, exhibits and environments, retail concepts and programs, videos and on-line projects, product inventions, and marketing and communications campaigns.” They focus on suiting customer’s needs in a manner that will allow them to sustain in the future. Before his current business, he worked for Zone Books and I.D. magazine. With Bruce Mau Design, he has done work with 11th Hour, MTV, the Museum of Modern Art, Nokia, and many more. Mau is important to us because he helps companies for an identity for the future.
Mantra:
Begin Anywhere.
I chose this because I always have trouble finding a starting place, and get stressed out when I don’t have a solid idea from the beginning. I think that if I just learn to focus on one idea at a time, no matter what it might be, I can find more opportunities in my work.
1/28
3 Concept Statements
The Internet is a way to connect with your friends, loved ones, and business partners, and even strangers around the world. Learning the ins and outs social networks should not be a complicated headache, but a process that provides you with pleasure and amusement from the everyday interaction with those a world apart.
The Internet today is built into everyday tasks. Learning how to use this network safety can stretch your possibilities of connecting with others. With this series, learning new applications is fun and simple, so simple in fact, even your cat can have its own web page.
Privacy on the Internet gets a little lost sometimes, especially with social networks like Facebook and Myspace. However, learning to use proper Internet safety can allow individuals to easily communicate with others in a quick and fun way.
Audience Persona
Sue is a 52-year-old schoolteacher at Westbrook High in Arizona. She is constantly nagging her students to turn off their cell phones, IPods, and laptops during her English course. Sue has never been much into reading textbooks, for she enjoys a book with an enticing storyline, like her Nora Roberts romance adventure novels. However, she has recently been feeling her age, for each year her students seem to be into some new piece of technology.
She has mastered the basics of her school computer, like e-mail and solitaire, but she is looking for something that can allow her to connect with other avid book readers. However, being the money saver that she is, she does not want to fly out to the yearly English teachers conference in New York, not to mention the endless chit chat that she would have to go through to find someone with her same interests. Furthermore, she wants a way to communicate with her son Erik, a 7th year student at the University of California, that never seems has the money to pay his phone bill.
Recently however, Sue has been hearing a lot on Channel 5 news about Internet hackers, identity theft, and Internet stalkers that are gaining access through people putting personal information on social networks. This makes her nervous for her students and herself. However, being the independent woman that she is, Sue does not want to ask her son, students, or co-workers for help navigating the internet or social networks safely, she would rather read a textbook before doing such a thing.
Lucky for her, one day while she was doing a simple Google search on her lunch break, she came across an Amazon.com link to a series of books on Internet safety and social networks for ‘dummies.’ After reading the blurb listed, she found them to be quit unlike a textbook, with a simple format, humor, and independent navigation. That night, after seeing that the public library did not carry these books, she went to borders and picked her own copy.
The Internet is a way to connect with your friends, loved ones, and business partners, and even strangers around the world. Learning the ins and outs social networks should not be a complicated headache, but a process that provides you with pleasure and amusement from the everyday interaction with those a world apart.
The Internet today is built into everyday tasks. Learning how to use this network safety can stretch your possibilities of connecting with others. With this series, learning new applications is fun and simple, so simple in fact, even your cat can have its own web page.
Privacy on the Internet gets a little lost sometimes, especially with social networks like Facebook and Myspace. However, learning to use proper Internet safety can allow individuals to easily communicate with others in a quick and fun way.
Audience Persona
Sue is a 52-year-old schoolteacher at Westbrook High in Arizona. She is constantly nagging her students to turn off their cell phones, IPods, and laptops during her English course. Sue has never been much into reading textbooks, for she enjoys a book with an enticing storyline, like her Nora Roberts romance adventure novels. However, she has recently been feeling her age, for each year her students seem to be into some new piece of technology.
She has mastered the basics of her school computer, like e-mail and solitaire, but she is looking for something that can allow her to connect with other avid book readers. However, being the money saver that she is, she does not want to fly out to the yearly English teachers conference in New York, not to mention the endless chit chat that she would have to go through to find someone with her same interests. Furthermore, she wants a way to communicate with her son Erik, a 7th year student at the University of California, that never seems has the money to pay his phone bill.
Recently however, Sue has been hearing a lot on Channel 5 news about Internet hackers, identity theft, and Internet stalkers that are gaining access through people putting personal information on social networks. This makes her nervous for her students and herself. However, being the independent woman that she is, Sue does not want to ask her son, students, or co-workers for help navigating the internet or social networks safely, she would rather read a textbook before doing such a thing.
Lucky for her, one day while she was doing a simple Google search on her lunch break, she came across an Amazon.com link to a series of books on Internet safety and social networks for ‘dummies.’ After reading the blurb listed, she found them to be quit unlike a textbook, with a simple format, humor, and independent navigation. That night, after seeing that the public library did not carry these books, she went to borders and picked her own copy.
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