One of the first points Trollback mentions is that design in a language, and one of the only languages that does not have to be spoken to be understood. By simply feeding the imagination and creativity by leaving things out and storytelling, design can be understood by a wide array of people, for it gets them thinking and keeps them engaged.
The second point Trollback made was that through they work mostly in television and films, if an idea does not work on paper, it will not be considered. I found this interesting because lots of times when working in Flash, I want to jump right in and forget about how else it may be presented. However, by just starting with a storyboard on paper, we are foreced to consider how an idea can be translated between mediums.
My two favorite video examples that Trollback showed was the Discovery Times and CBS. The Discovery Times video, with just simple juxtaposition of words and pictures, was very moving. It demonstrated his point that "you can engage people with very little means." This was also the idea behind Court TV's poster promotions place throughout the city. I liked the CBS video because it showed more of the thought process behind the scenes. From thinking about news coverage of positive America, to setting the mood, and finally to the strength of the logo and the tying phrase "We Are...", everything was brought together in a successful end product.
Finally, a few key points that Trollback made that stuck with me are as follows:
-Boch=Helvetica: never had 1 unnecessary note
-When trying to sell yourself, you need an elevator page: one that gets in there and grabs them
-Step out of your own mind frame and think about how others will view your product
-Make sure they understand how to get them from one point to another
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