Text in Motion

After watching ungodly amounts of youtube videos, these are the conclusions I have drawn:

1. Make sure your text can stand alone without music. I saw many videos there were very boring until I turned on the sound. If the text doesn't work without sound, then nothing is really working.
2. There was a lot of text just appearing on screen. The more successful animations were those that showed the text enter and leave. This was done in many ways, but the most memorable was when they were moved off screen by the images.
Ex. When the things were bumped off by new text or spun in through an animation
3. There were a lot of horizontal and vertical push and pull entrances, so not doing too many of those would make it more unique.
4. Sometimes the scene never stopped moving, making the text very hard to read. This could have been from the quality of the video, but I had to struggle to read every word. Making a short pause on each word was helpful.
5. I especially liked when the text reflected the vibration of a word. Also, having 3D letters that could be viewed from all angles was different than most videos.
6. Size contrast of words and letters kept my attention.
7. Turning the text into image, like in Catch Me If You Can, was very unique.


Out of the 30 top movie entrances, my favorite were Thank You for Smoking, Euro Trip, and Catch Me If You Can.

Thank You for Smoking and Euro Trip had a lot of similar qualities, in that they both incorporated the text into a the movie theme. However, there are also many differences.

Catch Me If You Can:
-uses simple graphics that don't distract from the text
-incorporated the simple lines from the text into the moving image (ex. has the figures enter and leave from them)
-brings in simple graphics, like an airport sign, that tie into the movie theme
-zooms in an out onto the same text, making a different image (nice transition)
-the text becomes image (part of the letters are replaced to make a graphic)
-size relation
-simple color transitions that relate to the music
-text is revealed

Thank You for Smoking:
-angled type in motion (moving slow enough to read)
-panning from one location to another, rather than entering and exiting
-text becomes image
-uses several typefaces, but they all fit with a type of cigarette package
-color of text fits with the background
-zooms in and out, yet it never shows white space. You always feel zoomed in on a cigarette product

Eurotrip:
-text is incorporated into airline themed graphics
-great size contrast-zooms in and out to read both
-has 3D flipping of images
-angled type entrances
-graphics behind the main image are usually moving
-incorporates the credits in with the airline text
-simple colors