Monday, March 2, 2009

Good

GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward.
Since 2006 we've been making a magazine, videos, and events for people who give a damn.
This website is an ongoing exploration of what GOOD is and what it can be.

I really like the ideals behind this website, and I think everything they produce reflects the above statement. The website is clean and simple and not overrun with unnecessary advertisements. Even this simple structure relates back to the fact that Good is focused on issues that really matter and not all of the other 'junk' in the world.

With a short synopsis of each article and every video being organized under a specific category, I easily navigated through the site. After briefing each page, viewers can then choose to read an entire article, or click a link to a blog containing simliar content. These links expose a wide variety of resources that individuals can turn to for information.

In most of the images and videos, they incorporated graphics with image in very clever ways. The introductions to each video had a motion graphic piece that always tied in nicely with the story. The videos were also short and to the point, allowing people to really understand the issue. They also tried to bring in humor to some, especially with Roger Numbers, a point that always grabs people's attention. Finally, the interactive graphics were quite intriguing.

Just clicking through the website and watching snips from videos, I learned a lot of things I did not know before. I think this is a great website that is really focused on getting issues out the the people. In fact, I could tell that they have the people in mind because anyone can leave a suggestion on "how to make good better." This also gives an opportunity for people to discuss any issues that they may find relevant.

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