I think Helvetica or Universe would be a nice sans serif replacement for Futura because are both easy to read, yet still have a nice weight and distinction to them.
Why choose a particular typeface?
1. Because it works
-fits your concept/project
-be sure it has not already been over used
2. Because you like its history
-font created at the same time as the product its used on
3. Because you like its name
-mimics/reflects your product/project
4. Because of who designed it
-ex. pick a typeface designed by an architect for an architecture client
5. Because it was there
-the client already uses it
6. Because they made you
-project restriction
7. Because it reminds you of something
-a certain advertisement or look
8. Because it's beautiful
9. Because it's ugly
-catches the eye
10. Because its boring
-won't get in the way of the focus/main idea
11.Because its special
-custom made
12. Because you believe in it
13. Because you can't not
-a perfect fit/ironic
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