Creating a grid lays a ground in which any content can be organized. With correct placement of design elements, order, unity, and movement through the space are created. All of these elements allow viewers to interact with the space, moving from one place to another based on elements the grid allows designers to emphasize. Though the grid is a key element to design, it should melt away and leave the viewer focusing on the content rather than the layout behind it.
Research source & grid examples
http://www.designbygrid.com/
http://www.webdesignerwall.com/trends/grid-and-column-designs/
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